Firstly, and this is important: we are down-to-earth, friendly and hate pretentious pseudo-science agency speak. If you want lasers and mirrors, you’re in the wrong place.

Still here? Wonderful. We’re going to get along famously.

We start with your business objectives. With those in mind, we know clearly what we’re aiming at. Then we ask questions. Lots of them. Once you’ve answered them, we ask more. We like to know stuff. Not the obvious: we want the things that get overlooked.

We run workshops, we listen hard and yes, we’ll even put the kettle on as an excuse to hang out and chat to people, so we can figure out precisely where you need to go (even if you aren’t completely certain where that is yet) and how we can help you get there.

By understanding your business strategy, motivation, goals and culture, we know that everything we produce will be targeted and relevant.

Tone of voice, brand recognition, sound, verbal identity, BrandingBusiness strategyBusiness writingCommunicationsMessagingTone of voice
16th January 2019

Do I sound good in this?

In the world of branding, tone of voice is the (oft overlooked) poor relation: it’s not considered sexy or exciting, there is no great unveiling or WOW moment, the things…
Hoover, Dyson, innovation, technology, sales messaging Business strategyCommunicationsContentMessagingSalesUncategorised
6th November 2018

Are you buying this? Sales messaging made simple

Positioning your ground-breaking idea so people want it. I've been learning about Raymond Loewy. If you aren’t sure who Raymond Loewy is, he was (quite rightly) exalted Franco American design guru behind some…
brand, branding, consistency, communications, digital channels, content, CEO, sales, BrandingBusiness strategyBusiness writingCommunicationsContent
16th October 2018

A clarion call for brand consistency

  It’s all a bit samey Yes, these are five little words that, generally, send a shudder down our spine. That's why today’s mission is to tell you why these…
BrandingBusiness writingCharityCommunicationsContent
1st October 2018

Tales of the unexpected

My personal motto has always been, regret what you did, not what you didn’t do. Other than having a baby, few decisions in life are irreversible (you can’t really pop…