Broadly speaking, our clients fall into two camps:

1: You’re an agency


Agencies use us to boost their internal teams where they need specialist experience they may not have in-house. We’ve worked with agencies of all types: brand, design, digital, PR, writing, advertising, policy and public affairs. We offer a ‘white label’ service so you can use us as an addition to your team and we also help agencies with independent customer audits so we can find out how you’re really doing, too.

2: You’re a business


Organisations of all shapes and sizes work with us – from corporates to charities, from small start-ups to established global concerns. We help them to unearth opportunities and to help make the most of them. We’ve picked apart customer and donor journeys for charities, created punchy messaging for industrial manufacturers, turned sales pitches upside down and developed brand and communications strategies for all of the above…and then some. We like a challenge. Hand them over.


“Working with Jo has been a breath of fresh air. She authentically and meticulously explored our organisation’s dreams, mission and values with all our staff and critical stakeholders and has brought this together in a clarifying and galvanising rebrand. We couldn’t be more chuffed. You’re a wizard. ”

Holly Race-Roughan Artistic Director, Headlong Theatre, London

“Jo makes everyone feel good.
She’s got a natural way with words and an affable charm that puts everyone at immediate ease. Using that to her advantage, she’s able to ask those difficult but necessary questions, to really get under the skin of any organisation. Be it in a stakeholder interview, a team workshop, a strategic presentation or within a brand voice, she blends insight, creativity and verbal expression to create lively and effective work. Always a pleasure.”

Chris TozerCreative Director, Fiasco Design

“Jo is one of those people every marketeer should have in their little black book of amazing associates.

We needed a major rebrand for our company following a landmark investment. Jo led our senior team and developed a bold and brave new brand strategy for our business: moving quickly but purposefully with us to full relaunch in less than 6 months.

Jo came up with ‘Ogi’ as our new name – and the core idea at the centre of our rebrand. It felt at once radical and also completely ‘right’ for a Welsh tech company that wants to change the game. She also helped us to bring our brand off the page with a distinctive tone-of-voice: giving us a multi-dimensional, characterful brand, that is so much more than a logo.

Jo’s vision and direction has given our company – and Wales - a stand-out brand to own. A brand that we hope everyone will grow to love as much as we do.

Mari StephensCMO, Ogi

“I have known Jo for many years and worked with her in a number of different capacities and roles. Alongside her fantastic work ethic, responsibility and support for others, Jo brings real creativity and new perspectives to her work. She can balance big picture along with great tactical execution and she’s great fun to work with. ”

Rob GubasSenior Director, SAP Concur USA

“Jo is one of the most talented marcomms professionals I’ve ever worked with. Her big picture orientation with an eye for the detail mean she’s able to tackle any situation in a measured way. Highly recommended. ”

Shaun PurringtonCEO Atradius UK and Ireland

“Jo is one of the most inspiring communicators I’ve had the pleasure of working with. Her endlessly creative approach and her firm talent for language are equalled by her magnetic spirit and expertise. A very talented, inspiring professional. ”

Beth PudneyMD Palazzo Box

“Many, many thanks for your support and work: we couldn’t have achieved this without your external perspective, input and experience. ”

Owain Saunders-JonesCEO, Atebol

“I worked with Jo. She’s very good at that stuff she does. I’d hire her fast and don’t argue about the fee. Well only a little bit. ”

Lewis BlackwellCEO Creative Standards International

“This has been such a thought-provoking and inspiring process for us. Thank you. We have got somewhere really exciting and can’t wait to share it.”

Lisa MaguireExecutive Director, Headlong Theatre

“I’ve worked with Jo for several years on a breadth of brands from nations to cultural institutions, tech companies to renewables. Her warm, calm and relatable personality mixed with her deep knowledge & professionalism makes every project with her a joy to work on. We have not only connected as collaborators but also now great friends. Working with Jo isn’t like working, we are creating great stuff together which the world will also love. ”

Vicky BeechFounder, Uned Studio

“You don't find many experts like Jo. Words and brands matter to her. Clients matter to her. She instinctively knew what we wanted and what would work for us – even when negotiating through our apparently conflicting points of view. Jo was extremely adaptable, understanding, and passionate on our behalf, and worked tirelessly to ensure that Amgueddfa Cymru - Museum Wales had the brand voice that it envisaged. Diolch am bopeth.”

Catrin TaylorPennaeth Cyfathrebu a Marchnata - Amgueddfa Cymru Head of Marketing and Communications - National Museum Wales

Organisations we have worked with, include…

BrandBrandingBusiness strategyCommunicationsDesignSalesTone of voice
5th October 2023

When brands fall over

All over the globe today, there are teams of people wondering what kind of crack their senior leadership team is on. They’re going through a rebrand, they were thinking a…
Tone of voice, brand recognition, sound, verbal identity, BrandingBusiness strategyBusiness writingCommunicationsMessagingTone of voice
16th January 2019

Do I sound good in this?

In the world of branding, tone of voice is the (oft overlooked) poor relation: it’s not considered sexy or exciting, there is no great unveiling or WOW moment, the things…
Hoover, Dyson, innovation, technology, sales messaging Business strategyCommunicationsContentMessagingSalesUncategorised
6th November 2018

Are you buying this? Sales messaging made simple

Positioning your ground-breaking idea so people want it. I've been learning about Raymond Loewy. If you aren’t sure who Raymond Loewy is, he was (quite rightly) exalted Franco American design guru behind some…
brand, branding, consistency, communications, digital channels, content, CEO, sales, BrandingBusiness strategyBusiness writingCommunicationsContent
16th October 2018

A clarion call for brand consistency

  It’s all a bit samey Yes, these are five little words that, generally, send a shudder down our spine. That's why today’s mission is to tell you why these…