BrandBrandingBusiness strategyCommunicationsDesignSalesTone of voice
5th October 2023

When brands fall over

All over the globe today, there are teams of people wondering what kind of crack their senior leadership team is on. They’re going through a rebrand, they were thinking a…
Jo Lilford 0
1
Tone of voice, brand recognition, sound, verbal identity, BrandingBusiness strategyBusiness writingCommunicationsMessagingTone of voice
16th January 2019

Do I sound good in this?

In the world of branding, tone of voice is the (oft overlooked) poor relation: it’s not considered sexy or exciting, there is no great unveiling or WOW moment, the things…
Jo Lilford 0
1
Hoover, Dyson, innovation, technology, sales messaging Business strategyCommunicationsContentMessagingSalesUncategorised
6th November 2018

Are you buying this? Sales messaging made simple

Positioning your ground-breaking idea so people want it. I've been learning about Raymond Loewy. If you aren’t sure who Raymond Loewy is, he was (quite rightly) exalted Franco American design guru behind some…
Jo Lilford 0
1
brand, branding, consistency, communications, digital channels, content, CEO, sales, BrandingBusiness strategyBusiness writingCommunicationsContent
16th October 2018

A clarion call for brand consistency

  It’s all a bit samey Yes, these are five little words that, generally, send a shudder down our spine. That's why today’s mission is to tell you why these…
Jo Lilford 0
1
BrandingBusiness writingCharityCommunicationsContent
1st October 2018

Tales of the unexpected

My personal motto has always been, regret what you did, not what you didn’t do. Other than having a baby, few decisions in life are irreversible (you can’t really pop…
Jo Lilford 6
5
CommunicationsContent
27th September 2018

The corporate yawn: the case for sharper business writing

Full disclosure: I read. A lot. And I’m not even that discerning. A Metro someone’s left on the Tube. A free Thomas Hardy on the Kindle. Blogs. Twitter. Weekend colour…
Jo Lilford 0
2
En route to Africa to help a global development NGO to determine its brand's purpose BrandingCharityCommunicationsUncategorised
21st September 2018

Bringing purpose to a global NGO: a story in multiple parts

This is the story of a current client. It’s one of the most inspiring projects we’ve been involved in, and an absolute privilege to work upon. Their tale begins in…
Jo Lilford
4