I‘m Jo Lilford, the founder of Run Jump Fly.

Before founding agencies – first Run Jump Fly, followed by Clout Branding – I spent over 20 years working internationally in senior marketing and communications roles within major organisations including Getty Images, Atradius, Principality and the UK’s National Parks . That means I’ve seen things from both sides – having worked inside businesses, but been a client of some of the world’s top agencies, I have a pretty useful dual perspective.

Today, Run Jump Fly is my sole focus: though it’s principally me, I collaborate with all kinds of people, all over the world. These are people I love to work with, whom I cherry pick for each project, selected for their experience in addressing particular challenges. This means I’m able to keep overheads low – and the quality of work high.

What keeps me awake at night? I obsess about the need for simplicity and imagination in business and I help people to succeed on many different levels, from top line brand strategy to front-line writing work. My goal across all of my work remains the same: to help make organisations simple to understand, but impossible to ignore.

Finally, having a good time and doing a good job go unequivocally hand in hand. It’s important to us that our clients enjoy working with us and stick around. They do.

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When brands fall over

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Do I sound good in this?

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